Strategy · Systems · Execution
Revenue Operations Leadership for High-Growth SaaS.
We're the architects of how revenue actually happens.
Most go-to-market teams lose the bulk of the week to systems, handoffs, and reporting that don't move the number. We design the strategy, structure, and systems that put your reps — and your forecast — back on offense.
Platform expertise across the modern RevOps stack
“RevPal didn't just build the system — they stayed until our team was actually using it. That's rarer than it should be.”
“The references were super helpful, but the work spoke for itself. Our forecast accuracy went from a punchline to a leadership tool.”
“Our contact stayed on an extra week and a half after the contract ended so we wouldn't launch and then go dark for the holidays. That's a partner.”
01 · The reality
RevOps should drive growth. Not create friction.
Before we touch a tool, we ask three questions: where is your team's effort going that isn't moving the number, what exists in the system that shouldn't, and where is the friction quietly costing you deals? The answers are almost never technical — they're structural.
What's slowing revenue down
Effort isn't moving the number.
Reps spend most of the week on admin, internal updates, and CRM hygiene instead of selling. The cost shows up in pipeline coverage, not on a dashboard.
Things exist that shouldn't.
Stale fields, duplicate reports, automations no one owns. Dashboards multiply, but leadership trusts a side spreadsheet more than the system of record.
Friction lives in the handoffs.
Marketing, Sales, and CS operate in parallel. Stage definitions drift, ownership blurs, and deals lose momentum between teams instead of inside them.
What strategic RevOps looks like
Reps back on offense.
We strip the busywork out of the selling motion so the team's hours land where the number actually moves.
One operating model, fewer surfaces.
Clean definitions, clear ownership, and reporting leadership can defend without a shadow spreadsheet.
Handoffs that hold under pressure.
Marketing, Sales, and CS aligned on the same definitions, the same number, and the same accountability — built to scale with complexity.
02 · How we work
Across the full revenue operations stack.
From strategy and architecture to hands-on execution — six service areas that scale with your GTM engine.
Managed RevOps
Ongoing, embedded RevOps support — your dedicated revenue function, not a vendor you call when things break.
CRM Implementation & Architecture
Platform-agnostic CRM design and build, starting with your revenue motion and ending with a system your team actually uses.
Discovery & Audits
A structured assessment of your systems, processes, and data — surfacing what's broken before recommending what to build.
Forecasting & Reporting
Reporting leaders trust — clean definitions, clear ownership, a data structure that makes the numbers explainable.
GTM Operations
The operational layer that connects Marketing, Sales, and Customer Success so they run as one system.
Custom Projects
Scoped engagements for teams with a specific challenge — a migration, a forecasting rebuild, a GTM infrastructure project.
Our process
Every engagement is different. The way we approach one isn't.
Assess
Review your current systems, processes, and data before touching anything.
Align
Get leadership aligned on shared definitions — stages, handoffs, and what the numbers should show.
Build
With strategy in place, build systems configured around how your team actually works.
Adopt
Stay through go-live — training, troubleshooting, and adjustments based on real team usage.
Scale
Once the foundation holds, help you grow on top of it as the team and business evolve.
FlexPal
Ongoing Embedded Support
A monthly retainer that gives your team a dedicated RevOps partner — embedded in your operations, adapting to your priorities sprint by sprint.
Best for:
- • Teams that need ongoing RevOps leadership without a full-time hire
- • In-house RevOps functions that need extra execution capacity
- • Growth-stage SaaS teams building or scaling a GTM engine
Available at four support tiers to match your stage and scope.
Project Engagements
Fixed Scope, Defined Outcomes
A scoped engagement built around a specific challenge — a CRM implementation, a RevOps audit, a forecasting rebuild, or a GTM infrastructure project.
Best for:
- • Teams with a specific, well-understood problem to solve
- • Orgs evaluating RevOps support before committing to a retainer
- • Companies at an inflection point — new funding, new hire, new CRM
Most project clients continue into FlexPal once the initial scope is complete.
03 · Differentiation
Why RevPal is different.
RevOps isn't a ticket queue. It's a leadership function. Here's how we approach it differently.
Strategy before systems.
Most RevOps firms start with tools. We start with revenue. Before touching Salesforce or HubSpot, we define how pipeline should flow, how stages should behave, and how leadership measures success. Systems support strategy — not the other way around.
Embedded revenue leadership.
Not a task rabbit with admin access. RevPal operates as part of the leadership layer — aligning Marketing, Sales, and Customer Success around shared definitions, shared goals, and shared accountability. Decisions are proactive, not reactive.
Built for high-growth SaaS.
High-growth SaaS isn't static. Forecast pressure increases. Hiring accelerates. Systems get stressed. We build RevOps architecture that scales with complexity instead of collapsing under it.
Ready to work with a real RevOps partner?
Let's Get Started04 · Who we are
A strategic RevOps consulting firm — built as an extension of your team.
We started RevPal because we believed RevOps could be done better. Not just technically better — better as a partnership. More honest, more embedded, more invested in whether the work actually holds up after we leave.
We ask the uncomfortable questions.
The firms that build exactly what they're asked for — without questioning whether it makes sense — are the reason most RevOps implementations fail. We push back. Not because we're difficult, but because 'just build it' is how revenue systems break.
We stay through the launch, not just the build.
A large firm hands off the work and closes the ticket. We stay until the system is running and the team is using it. That's not a policy. It's just what being a partner means.
We treat people — all of them — like they matter.
Clients and our team. RevPal was built on the belief that good work requires good culture. The way we treat each other internally is the same way we show up for you.
The person you meet is the person doing the work.
No bait-and-switch. No handing your account to a junior contractor once the proposal is signed. You'll work with the same people from the first call to the final deliverable.
The team
The person you meet is the person doing the work.
Christian Freese
Co-Founder & CEO
Christian leads business development and operations management, optimizing processes for efficiency across fintech and tech industries.
LinkedInChristopher Acevedo
Co-Founder & COO
Christopher brings over a decade of SaaS Revenue experience, optimizing sales, marketing, and customer success with data-driven systems.
LinkedInRebecca Thachil
Systems & Data Lead
Seasoned analytics leader with 15 years optimizing sales operations — driving growth for tech startups and delivering scalable insights at public companies.
LinkedInSarah Kelley
Co-Founder & COO
Sarah is a RevOps and CX leader with over a decade driving scalable growth, operational efficiency, and cross-functional alignment for SaaS companies.
LinkedInIs something off in your revenue engine?
Most RevOps problems aren't tool problems. They're alignment problems hiding inside your systems. Find them in under 10 minutes.
- · Whether your pipeline reflects reality
- · Where handoffs break between Marketing, Sales, and CS
- · If your CRM supports your strategy or quietly undermines it
- · Whether your reporting is decision-grade or board-decorative
05 · Let's talk
Let's get your revenue engine working the way it should.
If revenue growth is stalling or your systems feel misaligned, let's talk. We respond within 24 hours.